Lead Generation Powerhouse ReviMedia Launches New Pet Insurance
ReviMedia to Change the Pet Industry One Animal Lover at a Time
New York, NY (October 8, 2013) — ReviMedia, Inc., a cutting-edge lead generation company, announced today, they have launched an innovative, online focused pet insurance provider which will provide extensive pet health coverage to the American public that will be offered in 49 states.
The ever expanding pet industry is experiencing massive growth, with the total expenditure on pet services and products close to $53.3 billion in 2012 (American Pet Product Association, 2013). There has been a 9.2% increase in veterinary visits by dog owners from 2006 – 2011, and veterinary expenditures per dog-owning household reached $378 in 2011. With the overall human-animal bond strengthening, pet insurance is a field that is receiving more and more attention by pet owners and looks to grow steadily over the coming years.
ReviMedia has been active in the pet insurance lead generation space since early 2012 and owns several web domains offering pet insurance comparison. This experience has given the company in-depth insight into the inner workings and structures of the pet insurance industry and its potential for continued growth.
“ReviMedia has a competitive advantage because our lead gen activities have given us unique insight into what consumers respond to. We also have the marketing tools to reach these consumers. We are excited about entering the pet insurance market with PetPremium and are confident that it will be able to establish itself as a major player in the industry”, said CEO of ReviMedia, Frans Van Hulle.
Since only a handful of companies are currently offering pet health protection in the United States, ReviMedia’s entrepreneurial minded founders decided to enter the market and pull together something special to help pet owners and their furry little friends to sleep better at night. After ReviMedia’s initial research and the completion of a comprehensive business plan to ensure the highest standards and a customer first mentality, the picture was finally completed by adding seasoned insurance professional, Sandra Boucher in the function of CEO to the team.
“I feel that the expertise of ReviMedia in online lead gen, combined with their prior pet insurance experience and online presence is a powerful advantage for the launch of PetPremium. I am excited”, says Sandy Boucher, CEO of PetPremium.