ReviMedia integrates eBureau to improve lead quality


Leading online marketing company ReviMedia partners with predictive scoring and analytics firm eBureau by integrating its verification and customized scoring system into its proprietary lead exchange platform, LXP.

NEW YORK, NY and ST. CLOUD, Minn. – Online marketing company ReviMedia, Inc. announces that it has integrated eBureau’s scoring and verification solutions into its platform, LXP, in order to guarantee high quality leads for its buyers.

ReviMedia has been growing rapidly over the past year which has resulted in a tremendous increase in lead volume and affiliates partnered with the online marketing company. In order to manage its growth and to decrease lead returns caused by incorrect data input, ReviMedia needed an advanced tool to detect possible fraud and to monitor the quality of traffic in order to guarantee leads of the highest-quality to its carriers.

By partnering with eBureau, ReviMedia now has a sophisticated verification and lead scoring system in place which has reduced the overall rate of lead returns. By detecting incorrect data input and other obstacles which hinder buyers from monetizing leads, only valid leads are passed on. Moreover, the system filters out all leads that don’t correspond to a minimum score determined by eBureau. As a result, ReviMedia sees a great improvement in the quality of its leads which are monitored and verified in real time.

“At ReviMedia, we are continually making an effort to deliver exclusive leads to our advertisers and carriers by optimizing lead generation,” said Bas Offers, COO of ReviMedia. “By integrating eBureau’s lead scoring, verification and monitoring technology into our system, we are now able to classify and verify leads in real-time and address fraud issues much quicker. This new technology will also allow us to eliminate invalid contact information and therefore reduce lead returns. Moreover, eBureau’s scoring system will support ReviMedia in delivering high value leads as buyers will be able to check average lead scores.”

ReviMedia is making concerted efforts to ensure they are delivering the highest quality leads to their buyers,” said Gordy Meyer, CEO of eBureau. “It’s wonderful to be part of an industry effort to boot fraud and improve lead performance overall. We look forward to continuing a strong partnership with ReviMedia as they implement our verification and scoring solutions through their LXP platform.”