ReviMedia is proud to announce the commercial launch of its proprietary Lead Exchange Platform, LXP, offering publishers and lead buyers a set of advanced tools designed to optimize and automate the lead generation process.
LXP was developed in response to a general trend in the online lead generation industry to shift away from quantity towards more quality. This trend also introduced a new tendency towards more transparency in the market. Lead buyers who are looking for higher quality are now more interested in the sources of leads, while publishers want to gain insight into the performance of their traffic.
ReviMedia’s lead exchange platform, LXP, was developed on the premise of decreasing inefficiency in the market by consolidating technical efforts to increase lead quality and to offer a complete outsourceable backend. Thanks to sophisticated in-house developed algorithms, leads are scored and verified in real-time. LXP’s internal lead scoring tool, QIQ, rates leads based on over 30 variables. The platform has also integrated external lead verification systems, which allow automatic address and telephone look up, therefore verifying lead data and decreasing fraud. Moreover, since LXP offers a complete backend with buyers in multiple verticals, publishers can easily move into new verticals without any technical hassle. The platform provides sophisticated API’s, white label options and JS widgets, as well as intelligent ping trees to maximize lead values and tier systems.
“We are proud to launch our platform, LXP, and think it has great potential to revolutionize the lead generation industry”, said CEO of ReviMedia Frans Van Hulle. “We observed great inefficiency in the market because many companies in the online lead insurance industry are constantly ‘reinventing the wheel’, i.e. doing the same thing over and over again: connecting buyers, building ping trees, mapping, and integrating external lead verification companies. We would like to offer both publishers and lead buyers a complete transparent platform that consolidates technical efforts and offers an option to outsource the back end of lead generation.”