NEW YORK, NY – Online marketing company ReviMedia, Inc., a leading lead generation company has developed a lead quality engine, QIQ (Quality Index for Quantities), which guarantees the lead quality of individual leads, lead batches, lead buyers and media publishing partners.
In recent years, the lead generation industry has seen a general decline in lead quality, mainly due to decreasing transparency and loopholes of the undersold models. As a result, overall lead quality has deteriorated and the trust between players has decreased. ReviMedia has therefore focused its effort on improving lead quality and has partnered with various external lead verification systems, such as eBureau and leadID, to guarantee high lead quality. ReviMedia has now developed an internal lead quality index, QIQ (Quality Index for Quantities), which calculates lead quality in real-time to provide a solid instrument to optimize lead traffic.
The index calculates 3 different QIQ scores to monitor and evaluate the stream of leads through its proprietary lead exchange platform, LXP. ReviMedia is active in various verticals, including insurance and automotive lead generation. Depending on the vertical, the lead quality index evaluates 1) quality of individual leads, 2) quality of lead origin) and 3) quality of lead buyer), with the overall QIQ score giving an all round picture of the lead value in terms of price prediction, sell ability, buyer tier selection and payout.
In order to calculate QIQ scores, 31 parameters from different internal and external sources are evaluated and processed in real-time. These internal and external sources include user behavior, e.g. IP matching, probability data points, third-party user verification, feedback scoring and automated matching of buyers with top performing sources. With the help of ReviMedia’s QIQ scores, low quality traffic is filtered out in real time and only good value leads are passed on.
To adapt to the specifics of a segmented marketplace, parameters are evaluated differently per vertical and increased over time to include more measurement points. In order to process the vast amount of parameters in real-time ReviMedia has developed a proprietary mathematical model: Soft Skeleton Multi Dimensional Matrix (SS-MDM) which has unlimited dimension to correctly calculate various indices.
“ReviMedia has a strong focus on improving lead quality and offering our partners reliable leads which they can monetize. We therefore have been focusing our efforts on eliminating low quality traffic and developing internal and external systems to monitor lead traffic. With the help of ReviMedia’s QIQ , we can offer our partners a new and sophisticated engine which guarantees high lead quality. ReviMedia has been running QiQ in beta for the last month with astonishing results in increase in lead value and conversion for our partners”, said COO of ReviMedia Bas Offers.