In its simplest terms, life insurance is the protection against loss of income in case of death. The beneficiary of a life insurance policy receives the proceeds and is protected from the financial impact of the insured dying.
Life Insurance is necessary to provide financial security to families or other beneficiaries in case of death. When considering life insurance, one should be clear about their financial situation and the standard of living you want your dependents to maintain.
The goal of life insurance is to provide a measure of financial security for your family after you die. So, before purchasing a life insurance policy, you should consider your financial situation and the standard of living you want to maintain for your dependents or survivors. For example, who will be responsible for your funeral costs and final medical bills? Would your family have to relocate? Will there be adequate funds for future or ongoing expenses such as daycare, mortgage payments and college? It is prudent to re-evaluate your life insurance policies annually or when you experience a major life event like marriage, divorce, the birth or adoption of a child, or purchase of a major item such as a house or business.
Many people feel uncomfortable considering life insurance given that it forces them to deal with the topic of death. Nevertheless, it’s important to consider life insurance to make sure no financial burdens are left behind.
Life Insurance is often still sold according to a traditional insurance model in which a salesperson almost always initiates sales. Also, the industry is so far not utilizing the internet as much as it could. Nevertheless, the life insurance industry is rapidly changing and will have to adapt to major societal, political, technological and environmental factors in the coming years. Therefore, the industry can definitely benefit from making ReviMedia’s experience in online marketing and online lead generation.
Life Insurance Lead Generation
According to recent surveys, almost half of potential life insurance buyers say that they are much more likely to use the internet to shop around for deals. Therefore, the power of the internet and online lead generation can be utilized by the life insurance industry to establish relationships with prospective consumers.
Life insurance is ReviMedia’s newest vertical addition and was a natural progression from being active in health insurance lead generation. We want to offer consumers the opportunity to shop around and take the initiative to look for life insurance providers.
It is also a high income and high commission product which is more likely to be considered by an affluent target group that may be looking to insure other property. And sure enough, we have an advanced lead generation system that collects user information that will come in handy for cross-selling strategies. We also have number of premium web brands with which we promote life insurance, especially our insurance portal BestQuotes.com.
ReviMedia is running email/display publisher online marketing campaigns, including competitive Zip Code Submits, long and short form, I-Frames and quizzes.