Los Angeles, CA – November 13, 2012 – Online lead generation company ReviMedia, Inc. has integrated TeleSign’s PhoneID Contact into the company’s lead exchange platform, LXP, to improve lead quality and combat fraud.
Verifying leads in real time with PhoneID Contact enables ReviMedia, Inc. to provide users with the most accurate lead data for more effective marketing campaigns. PhoneID Contact prevents fraudsters from submitting inaccurate data that can be repurposed for spam or other malicious scams. As an industry-leading provider of specialized marketing campaigns and high-quality lead generation, ReviMedia Inc. uses innovative technologies to ensure clients receive the highest value in their leads. PhoneID Contact will filter out invalid data and combat fraud by ensuring the legitimacy of each transaction.
TeleSign’s PhoneID Contact provides lead information, including name and address, phone type, registration location information, and an auto-corrected phone number. This solution empowers ReviMedia to validate the lead contact data given, as well as confirm that the Sales and Marketing teams have a reachable contact number.
“At ReviMedia, we are continually making an effort to improve the quality of leads which we pass on to our buyers and carriers”, said Bas Offers, COO of ReviMedia. “By integrating TeleSign’s PhoneID Contact into our platform LXP, we are now able to further reduce lead returns and to prevent fraud more effectively. This partnership with TeleSign is an active investment in our services and products, guaranteeing that no valid leads fall through the cracks.”
“Marketing and lead generation companies have long struggled with providing legitimate leads to their customers. PhoneID provides deeper insights into the qualitiy of lead sources by providing actionable data about the key attributes associated with a phone number. This is the same information used by online merchants to assess high-risk transactions,” said Dean Nicolls, VP of Marketing, TeleSign. “ReviMedia has complemented their innovative platform with cutting-edge technology that will help protect their brand and users.”
About ReviMedia, Inc.
ReviMedia, Inc, is an online lead generation company specialized in developing and executing direct response and performance marketing campaigns. Its proprietary lead exchange platform, LXP, supports high quality lead generation in insurance verticals, exclusive in-house offers and more. ReviMedia has offices in New York City, Panama City and Amsterdam.
TeleSign protects the world’s largest Internet and Cloud properties against fraud. TeleSign Intelligent Authentication provides an easy-to-implement and powerful method for identifying and substantially reducing online fraud and spam using the most widely deployed technology — a user’s phone. The company protects 2.5 billion downstream accounts in more than 200 countries, offering localization services in 87 languages. In 2011, TeleSign ranked #15 on the Deloitte Technology Fast 500™ and was named Visionary in Gartner’s User Authentication Magic Quadrant.