Publisher Tip: Pre-Sell Landing Pages

revi calm leads

PUBLISHER TIP: Using Pre-Sell Landing Pages to Increase Conversion Rates.

Using a pre-sell landing page is nothing new, however, pre-selling is something that few people know about or do.  Using a jump page in between your ad and our landing pages not only narrows the sales funnel and improves the quality of the consumer who comes to our sites, but it will also boost your conversion rates dramatically.  This is because, what happens before a person visits our offer page is equally as important as what happens while they’re actually on our site.  Gaining a consumer’s trust is the most important factor when building out your pre-sell page.

At ReviMedia, we work constantly to establish credibility on our suite of offers and landing pages. Establishing this credibility and trust with consumers allows us to increase the conversion rates on our offers. But its equally or more important to build this credibility and trust before consumers land on our offer pages.  This is because consumers are generally conditioned to not believe what they read online.  That is where pre-selling comes in.

Some tips on building pre-sell pages

  • Building engaging and attention getting landing pages:  Writing solid and attention grabbing copy is critical. Since it’s the first thing people will see. Split test different ad copy, images, fonts, and layouts to see which set earns you the highest Click-Through rates.
  • Advertorial and comparison pages work best for our offers.
  • If you can, collect some data on the pre-sell page. Generally zip code and a few other questions (for auto insurance, it is common to ask age, currently insured, and if they’ve had a DUI in the past 3 years).  Collecting this data serves two main purposes. First, it engages the user and allows them to interact on your pre-sell page. Second, you can pass this information to us in the link and we will pre-populate these values into our forms, which will help to improve conversion rate even more.

If you have any questions, please do not hesitate to contact us.

Similar Articles

  • Good Lead Generation Targets Quality With ProspectsNovember 6, 2013 Good Lead Generation Targets Quality With Prospects Investor’s Business Daily interviewed several experts on getting leads and converting them into cash: “Seek quality over quantity” is the way ReviMedia’s CEO, Frans van Hulle, sees it. […]
  • analyzes US automotive marketSeptember 27, 2012 analyzes US automotive market New infographic by analyzes recent trends and developments on the US automotive market and provides essential consumer tips on buying a new car.NEW YORK, NY – Online […]
  • The Key to a Great Lead Gen FormFebruary 25, 2014 The Key to a Great Lead Gen Form Part three in our lead gen and technology series looks at the key elements in designing a successful lead generation form.The main thing to keep in mind is that you only get one […]