Lead Gen Powerhouse ReviMedia partners with LeadCloud

LXP

Lead Exchange Platform LXP

NEW YORK, Jan. 23, 2014 /PRNewswire/ — ReviMedia, Inc., a cutting-edge lead gen powerhouse today announced its partnership with LeadCloud, a lead service platform that connects lead buyers and sellers. The integration of LeadCloud’s platform into ReviMedia’s proprietary lead marketplace, LXP, provides both systems with the ability to expand their lead buyer mix, therefore offering additional monetization streams for its publishers.

ReviMedia’s proprietary lead exchange platform LXP was developed completely in-house. The lead gen platform is connected to over 1,000 publishers and has so far processed over 6 mm leads. It includes innovative tools to automate lead scoring and verification and has a patent-pending lead scoring mechanism QiQ for which the company received an Eloqua Markies finalist award.

By partnering with LeadCloud, ReviMedia will be able to extend LXP’s existing buyer base and vertical mix. Although both companies are active in similar areas, both lead gen platforms will benefit from each other’s strengths and from presenting their publishers with a more diverse buyer mix.

Read the full release here.